Shopping for a Market

August 11, 2014 by GoingPlaces Can-Do Zero Waste 6 Comments

If you’ve been reading this or any of my blogs you know one of my passions is discovering and then sharing access to local food.  After the wonderful experience working with The Wild Ramp Market in Huntington, West Virginia, including writing blogs for it, we made our move west to Oregon and I began to make connections with the local food scene here. Graham was trying to get me more involved with the local wine scene, but that’s another story.

This winter I met a group of people in Forest Grove, a city of about 22,000 an hour west of Portland.  They wanted to have a year-round indoor local food market and, like most people who have never experienced a different model, they were conceptualizing a once a week move-the-outdoor-farmers-market-inside model.  It works pretty well and is used in many areas. Consumers have access to local food, even in the winter, and the farmer has a bit of income that may or may not substantiate sitting around for 6-8 hours.

When I offered to share some information about a different model of market twelve people showed up and we have been working diligently towards an indoor market based on the Wild Ramp  with wonderful nuances because of the location in the Willamette Valley.

For example, with the Wild Ramp we at first thought we might have to go as far as 250 miles to be able to stock the market. We were very pleased once we mapped the farm locations and saw that most were within a 50 mile radius of Huntington. In comparison, though, Oregon’s Willamette Valley is so abundant that we have set a 15-mile radius for our initial contacts with local food producers! We know of a few food products, like seafood and flour, where the distance will be a bit more.

On our recent trip to California I spent the time on a busman’s holiday, visiting other markets.  While in San Francisco Graham and I visited Bi-Rite. Located in the Mission District, this 1800-square foot market is packed with high quality food sourced both locally and worldwide. They strive to find local growers who produce flavorful fruits and vegetables as cleanly as possible. Samples are offered gladly and the staff was amazingly friendly and helpful, and a lot of fun.

One of the produce staff suggested I check out the Monterey Market in Berkeley once he heard I was planning to head that way later in the week. It also offered a lot of produce, much of it local, but something felt missing. It was when editing the photos that I realized I had seen only two staff working in the aisles of the huge store, compared with a stronger and active friendly presence at Bi-Rite.  Customer service is a key component for providing a pleasant shopping experience.

I had long been hearing about Berkeley Bowl from my daughter Lisa who lives in that city.  The two-store supermarket opened as a small neighborhood market in 1977 and based on arrangements made with growers at and since that time, can offer an amazing array of produce, much of it local, at very low prices.  In fact, generally all the prices I saw throughout the store were amazingly low. Since I have a better understanding of what it actually costs to produce healthy food, it made me wonder how the local farmers could afford to wholesale their crops so inexpensively and still make a living in California.  Even organic produce was less expensive than what the conventional produce is priced in the supermarket where I shop.

While on our trip I saw some great ideas for the Forest Grove Market at other places. For example, Gayle’s Bakery in Santa Cruz is where we ate breakfast one morning. It had an amazing array of prepared foods for breakfast, lunch and supper as well as baked goods and coffees.  The huge staff provided service quickly and efficiently, even to first-timers like us who were a bit overwhelmed with the luscious selection.  A large dining room provided plenty of space to sit and enjoy the selected feast.

After I got back home to Oregon three of us made a trip through the Cascades to the city of Bend where the Central Locavore Market is located. With a business model more like the Wild Ramp, the Locavore helped us see once again how fortunate it is that we live in an ecosystem with more abundant rainfall. The Market extends beyond their locality to offer a full array of shopping needs, including cleansers and paper products made with minimal impact to the environment.

Finally, when in Bend we visited the Newport Market, an upscale specialty market with a lot of local ingredients. I was particularly impressed with their produce display and would love to copy it somehow!

We are narrowing down the possible locations for the market in Forest Grove and then will start the fun task of designing the layout and taking our imagination of the decor and using the elbow grease to make it a reality!

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