goingplaceslivinglife

Travel, Food, and Slices of Life


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Targeting our Wallets

Maybe it was the way I was raised. Maybe it was years of tight cash flow and different priorities, but I have never been a big television watcher. So, I often do not know much about the latest popular show and definitely do not get assaulted by a lot of commercials.  Recently the games I play on my phone (Words with Friends and Sudoku) have started to run ads. Boo! But since that personal budget constraint makes me feel I have better things to do with $10 than pay to not have ads show.

So, I have been collecting slogans in the past couple of months. I know that the people who design ads are using words, pictures and sound to attract their assumed demographic for their products. I just do not think I fit many of those groupings.  Here’s a small example:

Perfect today, better tomorrow.  I don’t remember the concept being marketed but just looking at the words I think they missed it. What is better than perfect?  If we have perfect today, why change? But since most of us do not have “perfect” I guess some people buy into a better tomorrow with whatever they were pushing.

Luxury has no boundaries. Again, I did not note the item being sold but this reminded me of something my family discussed 22 years ago. (I remember when because I was pregnant with Sam.) We were on a summer vacation (cabins, not camping because of my pregnancy) when the lottery had reached 80 million dollars.  To kill time while we were driving we played the “what if we won” game. With 3 families in attachment, we bought everyone new houses, new cars, set up college funds for the kids and retirement funds for all the adults, went on several trips a year and believe it or not, by the 7th year we had run out of things to do and buy. BUT I reminded them that we, at this level of middle class, had really no idea how the wealthy spend their money.  For example, wouldn’t it be more comfortable to hire a private jet to fly us to Europe than even taking first class on a scheduled airline?  So I understand the concept that I don’t really know about acquiring luxuries.  So exactly whom is being targeted with this ad?

Fake but accurate. What?  I certainly not buying that news and information can be accurate if it is fake.  So let’s play with the idea of eyelashes, hair color, fake fur. All perfectly acceptable, but would you use “accurate” to describe them?

Double means double. This was for a credit card marketing their earned points system. But come on. Single means single. Triple means triple.  Horse means horse, Meaningless drivel is meaningless drivel.

Image result for double means double credit card commercial

Two bucks is better. Really, McDonalds? What is better about $2. Oh, you are flashing photos of your various drinks with whipped cream. So, what are you trying to tell us? They used to be more expensive? They ARE more expensive elsewhere (like Starbucks) and you are implying the quality is the same?  I have no idea. I just know that in the years McDonalds has been in business their prices have gone up, their serving sizes have gone down, and their food just doesn’t taste like the same thing I can fix at home…for less.

Image result for mcdonalds chilled drinks

Enjoy the Go.  Charmin wants you to have a nice experience. LOL  Here’s one that was not televised. I suppose we should be grateful.

So, just a small example of one that I felt were not talking to me.

On the other hand, I have enjoyed AND WATCHED several video ads in full recently. Two were for Audible. One was a woman on a train and the other was a older dude sitting in a cafe. Both listening. Both absorbed. Startling back to reality with some intrusion.  I recognize that feeling.  I haven’t gotten an Audible subscription yet but the next road trip I will.

Image result for audible ad

I also clicked on an ad for an insulated bottle that holds a beer bottle.  Now that product shows up in more ads on my internet feed. Love those cookies, eh?

The point is, ads work. Even for me who is not a big shopper. In the past year I purchased socks that were advertised on Facebook (and love them) and a solar charger that looked like it would work well for my daughter and her dude who do a lot of back country exploring.

But who finds themselves heading to Micky Ds to get some pink stuff?

 

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Buy American

Early in my blog writing a woman who I really didn’t know messaged me “don’t yell. No one listens to someone who is shouting at them.” Or something like that. She became one of my best friends and I trust her judgement often and always.

But it is apparent that many people don’t listen to anything that involves thinking and change.

I will try again, though. I am Taurus = stubborn.

So we have the start of the growing season here. The earth is warming and food crops are being planted. In large mechanized commercial farms, much of planting can be done by machines with one worker covering a large field. And some food crops can be harvested mechanically also.  However, many require hands-on. And that needs a work force.   Part of our national history is the transition from an agrarian economy to an industrial and now a post-industrial economy.  Almost 200 years ago most people living in the United States were involved with farming. You can see what has happened over time. 

In the past twenty years more and more of these farm jobs have gone empty until filled by migrant workers. Many are Latino and here in the Willamette Valley of Oregon we very much recognize that our vineyards, orchards and large commercial food farms need these workers.

It’s hard work. I know. I took a farm hand job three summers ago. Me. At 60 years of age, overweight, arthritic and with a bad back. The high school worker was heading back to school in August and the farmer needed someone until the end of the season. I never had done this kind of work and my body let me know. But this is not impossible work. So anyone who can walk, can bend, can use their hands, can do this work.

However, it seems that in most areas of the country, white people do not want to do this work so much. And so, others fill in. They are not taking jobs away. They are helping feed us. Some are not legal workers. 

Trump ran for President hollering (hey! he yelled and people listened……or maybe they didn’t, but that’s a different blog) that it was important to put America first. That we needed to get rid of all the bad hombres and that has translated into all people who are here without full legal status, no matter the agreements in the past.  Trump supporters have not yet woken up to the fact that when the work force is removed, something will happen.

In this case, it means the food raised here on large farms in the United States most likely will not be successfully harvested. One farmer we know lost his work crew last year when the blueberries matured early. His strawberries matured late. All that is because of the weather. But it meant his picking crew went off to attack the blueberries, which are easier picking than strawberries. He lost thousands of dollars and many of his strawberries rotted on the plants because there was no one to pick them.  This situation will happen again more and more in more places, not necessarily because of the weather but because of a shortage of willing workers.

Trump’s policies are convincing many people without family roots to head back south to their native lands. The risk of imprisonment and deportation is high. So, many people are leaving. There are also many people who are not leaving because they have been here for 20 or more years. Part of their family was born here. Others may have legal status.  The undocumented workers are still here, but there are fewer than before and many are not taking jobs because of the risk of being arrested.

As this situation will exist in the coming months everyone, including Trump and his supporters, are going to feel it. They may be cheering now, but the time is going to come when they realize there may have been a better way. They’re already feeling it in southern California and in Florida where harvests happen several times during the year.

How?

  • Prices will go up. To keep your business and their profits supermarket chains will contract for produce from other countries.
  • Flavor will go down. That long distance produce gets harvested a bit early, a bit green or immature, to give time to the transportation process before it starts to rot. Flavor just does not develop that way. If you buy produce from overseas, you miss the flavor of how it really should taste.
  • Farmers here in the United States will not be able to continue to farm. Or at least to farm food. (Much of the Willamette Valley farmland is used for wine grapes, hops, hazelnuts and landscaping plants.) Farms will fail financially, and the land will go fallow. That will have a ripple effect on the economy, too.

So, Southern and Central California are where the bulk of supermarket produce is grown. And harvested. Or not harvested…and then not shipped to your grocery store. 

So, why do I say BUY AMERICAN when I also am saying food raised here in the US is going to have smaller harvests and higher prices?  Because if we don’t support American farmers we are going to see our food production, like our manufacturing, move offshore.

There are ways to buy produce at affordable prices but it means a commitment to change your shopping pattern. Only you can decide if giving your children and grandchildren a chance to buy American food is important.

Am I exaggerating? Unfortunately, no.  I remember my parents complaining that it was getting harder to buy American made when they replaced our black and white television with a color model in the late 1960s. At that time, Magnavox was only one of a few and they are still in business today.  All the other tvs that are manufactured here are by Asian corporations who have built factories here to save on shipping and other costs.  How did this happen?  Simple-we consumers like to buy based on price, not patriotism.

Yet I bet you believe you are a patriotic American.  Demonstrate it by investing in America’s economy.  This is a consumer driven industry! Buy locally raised food. Go to a website like Localharvest.com to identify when your farmers markets are, where the farms are near you that offer CSAs, where you can pick your own produce. Perhaps this whole discussion is meaningless as most Americans do not eat a lot of fresh fruits and vegetables, but if you do try to eat in a healthy way, this will affect you unless you also grow your own food. 

And get those teenagers to take summer jobs working on farms….they’ll buff up, tone up, and get a great tan!

 

 


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They are Making THEIR Choice Known – What’s YOUR Choice?

Back in the late 90s I worked as an administrative assistant in the Vanderbilt Hospital office that maintained the electronic machines that go beep, among other things. One of the technicians had the opportunity to go to a training seminar out of state and was excited about that until he realized he would have to rent a car to get from the airport to the training site. (No uber or lyft in those days.)  He asked if I could arrange to get the department credit card for that expense. I presented his request to the supervisor who had an interesting reaction.

He not only immediately said no, as he was wont to do anytime anyone asked anything “nice” of him, but he then went on a demeaning rant about how anyone could be so inept with their own personal finances that they could not float a $500 expense that might take a month to get reimbursed. He not only had no understanding that not everyone he knew was as financially solvent as he was, but he had no empathetic ability to recognize times may be hard for others and what small thing could he do to help.

As I was myself in severe financial straits at the time dealing with a serious long term illness in the family, I could immediate understand the technician’s situation, and so, went to bat. We got the department credit card, the technician went on his training trip, and all worked out.   But the message hit home. Some people are so narrow in their view of the world that they have NO ability to recognize anyone may be different. And when that different worldview is thrust upon them, they refuse to learn about it, and so more easily want to brush it under the table. Make it disappear.

Unfortunately, there are a lot of people like that supervisor. Many are in positions of authority as he was, and so exert control with little signs of benevolence. Instead, they are judgmental and their aim to make people causing them problems disappear may not be hidden well.

Years before, sometime in the 1970s I read a book which stayed with me.  Triage by Leonard C. Lewin, published in 1973, was not a best seller and is not a spellbinding page turner but it is a view of a dystopian society where the government and individual corporations make decisions that can and will cause death of “stupid” people, “old” people, “sick” people, “worthless” people.triage-definisiton

triage-bookThe one story I remembered from reading 40+ years ago was about how car manufacturers had come up with a motor that had NO unhealthy emissions and so would eliminate pollution. Sounded great as they they made their presentation to what is clearly recognizable as the EPA until someone finally asked a question they were hoping would go unasked. Simply, the revolutionary motor needed to be started with a proscribed sequence and if not done correctly would blow up. The manufacturers had rejected installing a switch in the car to inhibit imperfect start-up because then they would be accepting responsibility if it failed. The best thing they could offer is that it would only kill the driver who would be showing his lack of intelligence by not following instructions. Passengers would only be injured. The roads would then, they argued, have one less unsafe driver and so driving accident rates could be expected to decrease.

When I went to purchase the book recently to refresh my aging memory the reviews talked about how this is a libertarian viewpoint. Each person is responsible and no paternal oversight should be expected.  I don’t know about that but I do know there is something very much missing in the actions described in the book.

Today we are about three weeks into the new President’s administration and the view from here is one where decisions are being made without much thought about consequences.  It seems like backs are being scratched and the promise to clean up the government by “draining the swamp” is resulting in an exchange of self-interested people with long term experience for people who have paid for their new position and have considerably less experience and a demonstrated predominant display of self interest.triage-decision

I am not inclined to buy into conspiracy theories but it is getting clear even to a Pollyanna like me that something stinks. We The People are not relevant to the people in power.  We WILL be killed off by restricting health insurance, astronomically raising the price of life saving medicine for increased profits,  eliminating environmental protections for water and air, allowing food to have increasing levels of potential carcinogens. Discussions about a new educational policy has not included improving work and life skills nor cognitive reasoning skills. We have been promised that rules restricting businesses will be reduced, thereby helping small business people, but the candidate to run the Labor Department has a long history showing he cares little about wages and work benefits. I fully expect more, not less regulations affecting my own business.

In addition, we are seeing the formation of a shadow administration.   We have a President who has already demonstrated he is unwilling to be informed to make decisions and thereby  relying on his advisers for their input.  In Steven Bannon we have a person who has a history of showing a very narrow definition of who is acceptable.  His advice to the president will ONLY be in their own best interest and those of their cohort.

The rest of us are expendable.  Get ready to play. You’re in the game whether you want to be or not. dice

 

 


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Fool Me Once……Wait a Minute…This is Happening Too Often

marionetteI hate being manipulated. When I know someone is pulling some strings, I usually can maneuver around that, anticipating my choices before it comes to a final showdown.

However, there are issues we normal people never know…until the Freedom of Information Act opens sealed files. And so, we find out that we were puppets once again. Case in point is The United States’ entry into World War II because of the Japanese surprise attack on Pearl Harbor. We were righteous in our indignation and because of the Japanese-German alliance, thereby could also attack Germany. That we should have been on that moral pathway two years before is something for another discussion. But here is a presentation of the facts that lead up to the attack on Pearl Harbor as I never heard them before.

The desire by those in power to further strengthen their wealth through trade and commerce, through acquisition of raw materials, has played out time and again throughout history. Just as our American government had us manipulating Spain with the explosion of the Maine in Havana harbor to start the Spanish American War. The goal always was to open more trade with other areas, notably, the Philippines.  World War I’s eruption has been told often about how major powers chose certain actions instead of diplomacy. And more recently, we remember the non-existent weapons of mass destruction that had George W Bush to convince many here that we MUST go in and take out Saddam Hussein. Look what that lead to. But Cheney got extremely wealthy, so I guess opening the Pandora’s Box of a loss of leadership is a trade-off the power elite accepts.

We have just weathered a campaign season where it became greatly apparent how easily people are manipulated. Few verify things they read and I have had more than one Facebook Friend tell me if it not her job to educate me. I responded that she needed to educate herself and she has stopped talking to me now.  She did not appreciate my posting facts to refute her emotionally laden editorial writing she posted as truth. It is important that EVERYONE wakes up NOW and slows down with their reactions to how the news is given. We MUST demand more information before our leadership takes us into a situation that will be dangerous to us all.

I remember back to the Gulf War II time when I cautioned we needed to verify before jumping into war. I was chastised by many that I was not being patriotic. Au contraire! It is a true Patriot’s role to help keep us in truth, justice, and what we were told watching Superman was the American Way.marionette-don-quixote

 


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When the Blue Line is Not Acting in the Public Interest

I believe we need police. There are people whose ethics are so debased that they do what they do whenever they want to do it and so, take advantage of people, destroy property, assault people and more. We need police to help protect us from them. To identify them and to hold them apart from society in order to protect society.

In the past year the police themselves have been targeted because of anger over unequal treatment by police of minorities. However, it is right and proper to condemn the attackers and support the people in blue who serve us. To mourn their killings and support their families in their loss.

But….sometimes, it becomes clear that law enforcement is serving private interests, not the law.  We saw it during the Civil Rights movement in the 1960s and now, we are seeing it again against the Indigenous People who are protecting the Missouri River.  Because the pipeline is being constructed by a corporation with profit forever as the primary motive, those people care more about their pockets than their future ability to obtain clean water, we are seeing the subversion of police to serve private needs over the public good.

Many of you know about the stand-off at the Dakota Access Pipeline. Many of you do not because it generally is not covered by the major media. Here is a New York Times article from the end of August which will present the issues at that time.map-standing-rock

The protesters initially were from the Standing Rock Sioux Reservation, located just south of the planned Missouri River crossing. They are protesting not only the destruction of some ancient heritage sites, but the very real possibility of an oil leak polluting the water so many people depend on for drinking.  Now, called Protectors, the people there include not only Indigenous People from all around the country but many allies of all races, cultures and religions that arrived even with cold weather to stand with them against the wrongness of police standing to protect private interests.

So now we have nonviolent protesters who have set up their camp in the way of the proposed pipeline.  We have nonviolent protesters who stand at make-shift barricades blocking the pathway.

standing-rock-police-pepper-spray-water-protectors-crossing-river-to-land-owned-by-pipeline-co-110216-by-reutersFacing them we have police from law enforcement agencies that are not only local but from across the country, suited up in riot gear.  They have used water cannons (similar to what was used to knock down peaceful protesters in the 1960s) in sub-freezing temperatures, causing many people to require hospitalization because of hypothermia.

 

They have used rubber bullets to shoot at people, causing injuries. The most heinous occurred two days ago when a young woman was hit in the arm which may need to be amputated. sierra-rubber-bullet-wb

 

The way this protest is being handled is in stark contrast to that of the Bundy group who invaded and took over a federally owned wildlife refuge. Not only did law enforcement officials give them a lot of room to move on and off the property, but it ended shortly after the police shot and killed one of the protesters.  The trial exonerated all the protesters, leaving us Oregonians scratching our heads, wondering why we tax payers need to cover all the damage they caused to the site itself.

The law enforcement presence in North Dakota is not being as strongly aggressive as they could be, thank goodness. If the bullets become standard and people start dying I believe this protest will not end. It will become even larger.

A line of police move towards a roadblock and encampment of Native American and environmental protesters near an oil pipeline construction site, near the town of Cannon Ball, North Dakota, U.S. October 27, 2016. REUTERS/Rob Wilson

A line of police move towards a roadblock and encampment of Native American and environmental protesters near an oil pipeline construction site, near the town of Cannon Ball, North Dakota, U.S. October 27, 2016. REUTERS/Rob Wilson

Now we hear that the Corps of Engineers will require the camp to be moved to a location south of the river to “protect” civilians from being hurt. Is that a veiled threat to say “you stay, you will pay”.  They were told they must vacate by December 5th.

My son-in-law is on his way there now. He has learned there are over 15,000 people with the Protectors. This is not some small protest. This is water versus gold. last-tree


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Let’s Do It Better

Each year, the second Halloween is over, we get bombarded for 6 weeks with the need to be big consumers. The commercials on tv explode, teasing us into believing we just NEED that thing we never thought about five minutes before. The printed ads in the local newspaper or mailed to us via bulk rate paper our house  with colorful pleas to spend spend spend.christmas-shopping-chaos-560x360

If you believe them, Christmas is just not complete without the latest gadgets including technology for toddlers, more boots and clothes for the ladies, more tools for the guys, more makeup and perfume, more ties, more more more.

This year, do it different…..and do it better.

First of all, know your budget and stick to it.

Secondly, make a list of the people you want to purchase for.  Think about their interests, their hobbies, the things that make them happy. Start listening to them NOW if you haven’t been paying attention all year.  And be wise….the latest in fashion accessory for your fashionista may be out of style in a few weeks. Aim for classic to provide long term value.Stress-Free-Christmas-Gift-Master-List

Third, aim for the best quality you can afford. Better to buy ONE gift and one small stocking stuffer than a large volume of junk.  Let’s start teaching about the value of gift-giving as the living symbol of the three wise men.

Finally, buy local. Yes, I know,  it is less expensive to hit the major big box stores. But this year, let’s think about the effect of where we spend our dollars.  Big box stores are national chains with corporate headquarters unlikely to be in your town. So the only employment benefits are probably low paying, possibly minimum wage and maybe also part-time to avoid paying benefits to full time employees.  Many big box stores have corporate deliveries of items from a regional warehouse that does not typically make purchases in your town, so basically for each dollar you spend in that store, only 5-15 cents stays in the local economy.local this holiday

Meanwhile, down on Main Street and in small neighborhood shops you have stores owned by your neighbors. They’ve been there maybe for decades, but probably not.  Our shopping choices killed many downtown stores as we shoppers opted to head to the mall instead.  Many shops are small with eager entrepreneurs who lost their jobs in the recession and are trying to find a way to make a living. The dollar spent there basically gets spent almost in full in your community. shop craft fairIn addition, there are numerous holiday markets and bazaars at this time of year. If you are lucky, you have one in your area that features artist, artisans and craftspeople who produce all the items they sell by hand. Their skill, their talent provides you an unique gift of high value, one of a kind, for that special person on your gift list.  The prices at these markets range from $1 to over $500. I know, I run a holiday market and I see eager craftspeople work hard all year to produce their love in a tangible way. My job is to tease the shoppers to at least come take a look. 

simple gift

Unique might scare you. If you want to be just like everyone else, unique is not for you. But if you are your own person, walk your own walkway, want to stand out from the crowd, this is the place for you.excellence of a gift