goingplaceslivinglife

Travel, Food, and Slices of Life

Synergy is Amazing

2 Comments

It is conference season now….a very good thing for the winter as I spend the growing season in the kitchen and shuttling raw produce from and finished products back to the farms involved with my business, Can-Do Real Food.

Two weeks ago I attended the Northwest Food Processors’ convention in Portland with my husband Graham and my friend Jana. They have both been an integral part of providing their own expertise to this process and there are business cards being printed as I write this that names them as Vice Presidents of the business. That and $3.50 will get you a latte. LOL

Early this week I joined my daughter Lisa in San Francisco for the Fancy Food Show. Lisa is a promotional marketer and has been hired the past three years to work for a vendor. She suggested I attend last year but it was scheduled the same as the Portland event. So this year I got to go and saying OMG! is a dramatic understatement.  Not only is it a visual and gastronomic orgy of delectable foods of all types, but the amount of expertise in those humongous rooms was vast. For the most part, if they were not chatting with someone who might mean business to them, just about everyone was very willing to spend 5, 10 or even 30 minutes talking with me, answering questions.

These are the goodies I brought home

These are the goodies I brought home

For example, we have been working to produce a culinary syrup made from raspberries and lemongrass. The raspberries had been frozen…..no issue there. The lemongrass had been dried and while we got an amazing flavor, the clarity was not pretty. I chatted with about 5 vendors who produce lemongrass products and got a variety of suggestions…..and one worked superbly. Three cases of syrup processed this morning!IMG_0363

I met one vendor that I revisited twice more to make sure I let him know how much our interaction meant to me and to say goodbye.  He did not have any food….basically he helps develop packaging and he said he will send me info but that was not our discussion, really. It started like this:

Me: Good morning.

Him: How are you?

Me: Fantastic…this is an amazing show!

Him: I am so happy!!!

We both cracked up. We sounded high and I guess we were. On the positivity that was around us. In the synergy that was flowing. The fact that we were in the middle of amazing food products and I, more than him, was slowly by surely, teaspoonful by teaspoonful, tasting my way figuratively around the world.

But what made this guy stand out is that is all the conversation was about. Choosing to live by finding and feeling the joy in life. When I asked what he does, he waved his hand a bit derisively saying, “pretty packages” .

I look forward to the info he sends.

 

 

 

 

Advertisements

Author: GoingPlaces Can-Do Zero Waste

I moved to McMinnville a few years ago and was impressed with its friendliness and the beauty of the surrounding countryside. I write several blogs. GoingPlacesLivingLife is my personal blog related to travel, food and just general thoughts. Can-Do Real Food tells about my business processing local produce from small farms and preserving it by canning and dehydrating. The concept of Zero Waste appeals to me because we can truly reduce what gets tossed into the landfill with very small changes in our lifestyle. Join us.

2 thoughts on “Synergy is Amazing

  1. Interesting. Definitely interesting! Beth, what is the lemongrass/raspberry syrup used for? Like, would it be something you’d put on pancakes or waffles? As a kid, I remember chewing on something we’d pick wild that tasted sour like lemon. Probably not talking about the same thing. Sounds like you had a fun time. If you would do a brochure, I’d like to feature it with one of the new business cards, okay? Say, along with a general article about how to start a home business…something like that with a wide interest. Or, better still, an article about how you got interested in what you’re doing. Is this possible?

    • I think I’ve told the start-up story but I’ll dig it out and mail it to you if not….the lemony thing you ate was probably a lemon balm. Lemongrass is an Asian plant, used in Asian cooking. The farmer that raises it makes herbal tea blends. She even grows stevia, so the blends are slightly sweet. The raspberry lemongrass syrup could be used on pancakes, as the huckleberry syrup we made last month could be, but both are primarily intended to be used as a culinary syrup in drinks.

Tell Me What You Think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s